Octane AI

Platforms as WeChat and Slack are around for a while now, until Facebook adopted these into their Messenger application. The technology of WeChat and Slack never received the attention it deserved in the US. There are over 1 billion people using Facebook Messenger on a monthly basis, so to develop some presence on this platform…

Low-Fi Prototype

We designed low-fi prototypes to show the conversation with the chatbot. We created three different scenario’s with three personas.

What if?..

We have used the “What if..” methode to view groceries and collecting in a different perspective. We thought how groceries shopping would be in an dystopian future. An interesting scenario would be how to do groceries, when products are scarce and the user are constantly in danger. Our chosen situation would be: an alien-invasion where…

Mind map: past – present – future

We made a mind map about supermarkets to see how the history was, how the present is and what the future will be. We thought it would be a good idea to see the changes in time. To design in evolution. We came up with crazy ideas in the future that we hope we will have…

Customer Journey

We created a customer journey in response to the interviews with the superusers.

Brandloyalty on supermarkets

We have analysed the insights of Snapcart based on 85.000 Indonesian shoppers and found the following conclusions: 01. 76% of the shoppers are doing groceries at two or more supermarket chains. 02. 24% of the shoppers are loyal to one kind of supermarket chain. 03. Nearby location of supermarkets from home or work is important,…

Research on online grocery shopping

We did some research on online grocery shopping. Online grocery shopping is becoming more popular. Nearly 1.6 million of the people in the Netherlands have ever done some online shopping for groceries. This year, it is expected that the limit of 2 million will be reached. It’s also expected, for the coming years, that the…

Competition Analysis: loyalty programs

We have done an extensive research at the current trends of loyalty programs of grocery stores. In this analysis we compared different chains, from domestic to foreign supermarkets. Asda We noticed that Asda, a British supermarket chain, doesn’t use of loyalty programs. Instead they lower the prices for every kind of customer and pay the…

Superusers

Marieke, 55 years old Marieke is a loyal shopper she always likes to go to the same supermarket. She is very enthusiastic with collecting for campaigns. She doesn’t only save for her self but also for others. She likes to have the attention of saving for others and helping them. But it also gives her contact…

Concurrentie onderzoek Nederland

We hebben onderzoek gedaan naar wat er nu voor aanbod is op de markt van retailer apps. Daarbij hebben we gekeken naar Nederlandse retailers zoals Albert Heijn, Jumbo en plus. Albert Heijn Supermarkt Albert Heijn heeft een app genaamd Appie. Deze app kan gebruikt worden door gebruikers die boodschappen doen in de Albert Heijn. De bedoeling…